Hello, I'm Peter.
I help European founders to scale their ventures globally.
Going global breaks at the same places every time: positioning that only works at home, a marketing team hired before the model is proven, and a founder doing every job at once. I have been on the inside of that as CMO and COO, and that is the work I do with founders now.
I started my career in the advertising industry in Budapest, then London, working on global brands. Then, I switched to work with US & UK-based high-growth scaleups and startups in the B2B tech space as a marketing leader. As a previous mentor at Techstars, now I am giving back to early stage European founders in a form of mentorship and coaching.
Autonomous Leadership
Design the system. Let it run. Fifty theses, five principles, and one system for leading teams where AI does the execution and the leader builds what runs without them.
Projects
AI-Ready Media Group
Four trade newsletters on what AI is doing to marketing, advertising, sales and European tech.
AI-Ready CMO
The daily briefing on AI and marketing for CMOs and marketing leaders. What changed overnight, what it means for your team, and what to do about it.
AI-Ready Ads
A daily read on AI-powered advertising: the campaigns, the tools, and the platform moves reshaping paid media.
AI-Ready GTM
One AI play a day for lead gen, outreach, sales and ABM.
AI-Ready Europe
The weekly briefing on AI built in Europe: the founders, the money, and the rules behind them.
Anywhere Italy
The 1,000 Italian towns most travelers skip. A guide to every one of them, and a weekly letter from the ones we have visited.
Services
Mentorship
For early stage founders building B2B tech companies in Europe. We work through positioning, go-to-market, your first marketing hires, and the story you tell investors. This is how I give back.
Consulting
Paid engagements for a small number of selected clients. Growth, marketing operations, and startup scaling: the systems, the team, and the numbers behind them.
Track record
- Tatum
- Raised $41.5M during my tenure as CMO.
- Anyblock Analytics
- Acquired by Blockdaemon during my tenure.
- KISSPatent
- Launched the IP consulting practice and the KISSPlatform product offer.
- Sapient and other agencies
- Global campaign launches for Adobe, Denon, Microsoft, HP, and McLaren.
- Karmamedia, my own agency
- Local brand campaigns for Vodafone, T-Mobile, and McDonald's.
Contact
Email me at or connect on LinkedIn or X. I read everything, and I reply to the ones I can help with.
Updates
The latest from my newsletters, in one place.
Sunday Espresso XX.
The better deal on Tuscany
From the Talisman of Happiness and beyond
Traditional Italian Cooking
Two banks, no sea
Guide | Umbria
A detour with a fixed race
Gubbio | The Third Tower